DUE 9/7: Response to How Google Algorithm Rules the Web

Google does control the web with its smart algorithm, and its ability to compute the context and relationships between different words and phrases thus providing us the most variety of results.  At all times people are using Google, and this works to the developers advantage. What I found interesting was the comment "just about every time you search Google you're a lab rat." I've been asking myself that question for a while, and this article confirmed it. Obviously Google's tests depend highly on the people using it and knowing what is being searched. For me this raises a question of privacy, however, it seems they would have to know what our searches say to make the system work better for us, but it still feels awkward knowing that your searches are constantly being monitored to an extent. There's also that whole google earth thing where you can see various locations in the world. (neighborhoods etc.) Of course there are boundaries Google established to prevent the abuse of such abilities, but the fact that its possible remains somewhat alarming.